Entrepreneur / CEO / Builder
About
"Some people wait for the right moment. I've been building for as long as I can remember."
From a young age, I've had an entrepreneurial mindset — the kind that doesn't shut off. While most people my age were figuring out what they wanted to do, I was already doing it. I've always been drawn to the idea of creating something from nothing, of seeing an opportunity where others see a void, and having the nerve to go after it. That drive wasn't taught to me. It's embedded in my DNA.
Today, I am the Co-Owner and CEO of Pursuit — a parent company I co-founded that sits at the intersection of construction, home services, and retail. Under the Pursuit umbrella, I've built and scaled multiple brands: Pursuit Roofing and Construction, which has become a trusted name in the Dallas-Fort Worth metroplex for roofing, remodeling, and insurance restoration work; Pursuit Holiday Lighting, delivering premium seasonal lighting installations for homes and businesses; Pursuit Automaticdes, bringing modern automated shade solutions to residential and commercial clients; ShopPursuits, our retail venture; and Pursuit Essentials, rounding out our portfolio with everyday consumer products. Each of these companies was born from the same philosophy — operate with integrity, communicate with transparency, and never cut corners. Pursuit isn't just a business. It's a standard.
But construction is only half of who I am.
I am also the Co-Owner and CEO of Master Software Solutions, a software development company built to solve real problems for real businesses. Our flagship product, LightMaster — live at LightMaster.io — is a purpose-built CRM platform designed specifically for holiday lighting contractors, giving them the tools to manage clients, schedule jobs, and scale their operations with precision. LightMaster was born from my own experience in the industry. I didn't just imagine what contractors needed — I lived it. That's the edge. We're not a Silicon Valley team guessing at pain points from a co-working space. We're operators who write code.
And we're just getting started. Master Software Solutions currently has multiple software projects in active development, all slated for launch in 2026. Every product we're building follows the same playbook — identify an underserved market, understand the problem at a ground level, and build something so good that it becomes indispensable.
What drives me is the intersection of these two worlds: construction and software. I love the physicality of building — the tangible result of a new roof, a transformed living space, the look on a homeowner's face when a project exceeds their expectations. And I love the precision of code — the logic, the problem-solving, the ability to build a product once and have it serve thousands. Most people live in one lane. I refuse to.
When I'm not building businesses, you'll find me spending time with my two German Shepherds, Cleo and Scar — they keep me grounded and remind me that life isn't all about the hustle. I'm also passionate about traveling and have been fortunate enough to visit many countries around the world. There's something about immersing yourself in a new culture, tasting unfamiliar food, and seeing how people live on the other side of the planet that keeps my perspective sharp and my curiosity alive. I believe the best entrepreneurs are the ones who never stop experiencing new things.
I'm young. I'm hungry. And I'm building an empire — one company, one product, one handshake at a time. This is just the beginning.
Portfolio
A parent company at the intersection of construction, home services, and retail. Built on integrity, transparency, and an uncompromising standard of quality across every brand.
A software development company built to solve real problems for real businesses. Built by operators, not outsiders — every product comes from lived industry experience.
What I Offer
Your website is your digital storefront, your first impression, and often the deciding factor between a potential customer choosing you or your competitor. At Master Software Solutions, we don't believe in cookie-cutter templates or one-size-fits-all solutions. We build websites from the ground up, tailored entirely to your vision, your brand, and your business goals.
Whether you need a sleek single-page portfolio, a full-scale e-commerce platform, a high-converting landing page, a content-driven blog, a booking and scheduling site, or a complex multi-page business website with custom integrations — we build it all. Every project starts with understanding exactly what you want and how your customers interact with your business. From there, we handle everything: layout and structure, UI/UX design, responsive development for mobile and desktop, search engine optimization, speed optimization, content management system setup, third-party integrations, analytics tracking, and ongoing maintenance if you need it.
We don't just hand you a website and disappear. We work with you through every stage of the process — wireframing, design mockups, revisions, development, testing, and launch — making sure every pixel, every button, and every interaction feels intentional. Your website should work as hard as you do. It should load fast, look incredible on every device, rank well on Google, and most importantly, convert visitors into paying customers. That's what we deliver.
No matter your industry, no matter how simple or complex your needs are, we have the capability to bring your vision to life exactly the way you see it. If you can dream it, we can build it.
Off-the-shelf software wasn't built for your business. It was built for everyone's business — which means it's built for no one's business. That's where we come in.
At Master Software Solutions, we specialize in planning, designing, and developing custom software solutions engineered specifically around the way your business operates. We start by sitting down with you to understand your workflows, your pain points, and the inefficiencies that are costing you time and money. From there, we architect a solution from scratch — purpose-built to streamline your operations, automate repetitive tasks, centralize your data, and give you the tools to scale without the growing pains.
From internal business management platforms and CRM systems to mobile applications, contractor tools, client portals, inventory management systems, and everything in between — if your business needs it, we can build it. Our development process is collaborative and transparent. We take you through every phase: discovery and planning, system architecture, UI/UX design, development sprints, quality assurance testing, deployment, and post-launch support. You're never left in the dark.
But we don't stop at building software for your internal use. If you have an idea for a software product that serves a broader market, we also partner with entrepreneurs and businesses to co-develop and distribute software. We bring the technical expertise, the development infrastructure, and the product strategy — you bring the industry knowledge and the vision. Together, we take it from concept to market. Whether you want to launch a SaaS platform, a mobile app, or a niche tool for your industry, we have the experience and the capability to make it happen.
Your business is unique. Your software should be too.
Insights
Blog posts coming soon. Stay tuned.
Get In Touch
Have a project in mind, a business idea to discuss, or simply want to connect? I'm always open to meaningful conversations and new opportunities.
Location
Dallas-Fort Worth, Texas
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